Shala Women
The Home of Yoga and Well-being.
The Home of Yoga and Well-being.
Shala, meaning ‘home’ in Sanskrit, is a womens wellness studio based out of founder Anna Brook’s home in Margate, UK. Originally launched online during Covid, Shala now offers in-person yoga classes, holistic treatments, fertility workshops and retreats.
Naming. Brand Strategy. Brand Identity. Art Direction. Digital Experience.

Brand Positioning
Shala provides a supportive environment for women to find balance and empowerment whilst connecting with other women through different stages of life.








Testimonial
“Sophie did an excellent job of designing my identity for my new women's online platform and studio. She intuitively guided me through the design process which helped me refine the purpose of my brand. I feel even more excited about launching my brand now as it looks very professional, contemporary and I feel it conveys the core of what I am offering. I feel she has a great gift in helping convert purpose into design and would highly recommend working with her.”
Anna Brook,
Founder, Shala Women