The best brands don’t need to shout to be heard, they speak with confidence not volume.




They know their audience and speak directly to their needs, desires and goals. When a brand has confidence in its identity, its audience feels it and that is how trust is built.

Partnering with wellness and lifestyle brands ready to lead with purpose and confidence. Through strategic clarity, craft and calm conviction, I build identities that don’t just look good— they are designed to be remembered.






Services
Branding

  • Naming Development
  • Brand Strategy & Positioning
  • Brand Transformation
  • Visual Identity & Logo Design
  • Brand Guidelines
Design

  • Website Design
  • Social Media Content
  • Digital Design
  • Stationary & Print Design
  • Packaging Design






Brand Building


From idea to identity, step by step.
(01) Alignment

A collaborative online workshop to define your brand’s values and goals, followed by detailed moodboards that map out the look and feel of your brand, so that we’re visually aligned before design begins.



(02) Craft

Designing your visual identity—from logo to colour, typography and visual language—focusing on craft and consitency.



(03) Toolkit

A comprehensive brand guidelines document that keeps everything cohesive, and a distinctive brand asset toolkit with eveything you need to bring your new identity to life.




(04) Launch

A detailed handover delivering all the essential files, templates and guidance you need to launch your brand with confidence.






Ready to transform your brand? Let’s talk!











© Sophie O’Connor Ltd  2025 Registered in England and Wales No. 10233060
Brand Design Studio | Branding Studio | Brand Identity Design | Brand Strategy