Clarity cuts through. Rebellion leaves a mark.
Your brand deserves more than decoration—it deserves impact.
Since 2016, I’ve helped wellness and culture founders turn complex ideas into minimalist, strategic identities that endure. Clean, precise and unapologetically distinct—the kind of design that commands attention without shouting.
Since 2016, I’ve helped wellness and culture founders turn complex ideas into minimalist, strategic identities that endure. Clean, precise and unapologetically distinct—the kind of design that commands attention without shouting.
Services
Branding
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Naming Development
- Brand Strategy & Positioning
- Brand Transformation
- Visual Identity & Logo Design
- Brand Guidelines
Design
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Website Design
- Social Media Content
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Digital Design
- Stationary & Print Design
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Packaging Design
The Process
From idea to identity, step by step.
(01) Alignment
A collaborative online workshop to define your brand’s values and goals, followed by detailed moodboards that map out the look and feel of your brand, so that we’re visually aligned before design begins.
(02) Craft
Designing your visual identity—from logo to colour, typography and visual language—focusing on craft and consitency.
(03) Toolkit
A comprehensive brand guidelines document that keeps everything cohesive, and a distinctive brand asset toolkit with eveything you need to bring your new identity to life.
(04) Launch
A detailed handover delivering all the essential files, templates and guidance you need to launch your brand with confidence.
A collaborative online workshop to define your brand’s values and goals, followed by detailed moodboards that map out the look and feel of your brand, so that we’re visually aligned before design begins.
(02) Craft
Designing your visual identity—from logo to colour, typography and visual language—focusing on craft and consitency.
(03) Toolkit
A comprehensive brand guidelines document that keeps everything cohesive, and a distinctive brand asset toolkit with eveything you need to bring your new identity to life.
(04) Launch
A detailed handover delivering all the essential files, templates and guidance you need to launch your brand with confidence.