About Me

Biography
Sophie O’Connor is an award-winning strategic brand designer and certified brand strategist, based in Manchester, UK.
Combining clean, minimalist design with strategic insight, providing a focus on clarity, precision and a strong typographic hierarchy. I have a proven record of delivering impactful visual identities and building meaningful brand experiences that cut through the noise and transform businesses across the globe.
With 20 years industry experience, I have worked with some of the world’s most iconic brands and agencies including; Saatchi&Saatchi, Mother London, Landor, The BBC, Boots No7, IKEA, Royal Mail, Virgin Media and more.
When not shaping brands, I like to create bold, stylised posters inspired by my love of music and typography, which are available through my online shop.
︎︎︎ Get in touch
Skills & Expertise
Brand Strategy
Brand Development
Visual Identity
Logo Design
Typography
Brand Guidelines
Concept Development
Art Direction
Wireframing
Website Design
Digital Experience
Social Media Content
Print Design
Packaging Design
︎︎︎ View Services
Selected Clients
A New Policy – Washington
BBC Studios – London
Firebird Pictures – London
Fan3 – London
Do Breathe – London
Reform MCR – Manchester
DJ Flourish – Manchester
The Alternative Facialist – London
Ultimate Garden Spaces – Manchester
Shala Women– Margate
Emily Freud – London
Eclection Photography – London
This Must Be The Place – Barcelona
Candy & Co Events – Washington
Birdie Birdie – London
Gently Homewares – London
Material Music – London
Awards & Press
︎︎︎Thinking of Going Freelance?
Publication: Creative Boom
︎︎︎Creative Boom Christmas Gift Guide
Publication: Creative Boom
︎︎︎Mothers in Design
Publication: Design by Women
Level C Certified Brand Strategist
Brand Masterclass Level 2
Level C Certified Brand Specialist
Brand Masterclass Level 1
Publication: Creative Boom
︎︎︎Creative Boom Christmas Gift Guide
Publication: Creative Boom
︎︎︎Mothers in Design
Publication: Design by Women
Level C Certified Brand Strategist
Brand Masterclass Level 2
Level C Certified Brand Specialist
Brand Masterclass Level 1
Right Aligned Academy
Virtual Event Speaker 2021
The Freelancer Awards Winner
YunoJuno Freelance Awards 2020
︎︎︎FWA Site of the Day
BBC Earth: Life Is Campaign
Agency: The Brooklyn Brothers
︎︎︎AdAge Editors Pick
BBC Earth: BBC Life Is Campaign
Agency : The Brooklyn Brothers
YCN Student Awards 2005
Liverpool John Moores University
Virtual Event Speaker 2021
The Freelancer Awards Winner
YunoJuno Freelance Awards 2020
︎︎︎FWA Site of the Day
BBC Earth: Life Is Campaign
Agency: The Brooklyn Brothers
︎︎︎AdAge Editors Pick
BBC Earth: BBC Life Is Campaign
Agency : The Brooklyn Brothers
YCN Student Awards 2005
Liverpool John Moores University