Sophie O’Connor is an award-winning designer and certified brand strategist based in Manchester, UK.

Biography
I’ve spent 20 years working with global agencies and brands from Landor to Mother London, the BBC and Virgin Media, honing my craft to make design thoughtful, intentional and anything but ordinary.
Now, I help risk takers and innovators cut through the noise with branding that is confident, impactful and built to last. Bringing clarity, precision and a deep respect for the story behind every brand.
When I’m not deep in client work, you’ll find me dancing in the kitchen with my kids to Disco and Drum n Bass, or crafting typographic posters that pack the same euphoric punch. Go check them out in my shop.
Now, I help risk takers and innovators cut through the noise with branding that is confident, impactful and built to last. Bringing clarity, precision and a deep respect for the story behind every brand.
When I’m not deep in client work, you’ll find me dancing in the kitchen with my kids to Disco and Drum n Bass, or crafting typographic posters that pack the same euphoric punch. Go check them out in my shop.
Skills & Expertise
Brand Strategy
Visual Identity
Logo Design
Typography
Brand Guidelines
Art Direction
Wireframing
Website Design
Digital Design
Print Design
Packaging Design
Editorial Design
Selected Clients
Awards & Press
︎︎︎Thinking of Going Freelance?
Creative Boom
︎︎︎Creative Boom Christmas Gift Guide
Creative Boom
︎︎︎Mothers in Design
Design by Women
︎︎︎Women in Design
Adlib Recruitment
Level C Certified Brand Strategist
Brand Masterclass Level 2
Level C Certified Brand Specialist
Brand Masterclass Level 1
Creative Boom
︎︎︎Creative Boom Christmas Gift Guide
Creative Boom
︎︎︎Mothers in Design
Design by Women
︎︎︎Women in Design
Adlib Recruitment
Level C Certified Brand Strategist
Brand Masterclass Level 2
Level C Certified Brand Specialist
Brand Masterclass Level 1
Right Aligned Academy
Virtual Event Speaker 2021
The Freelancer Awards Winner
YunoJuno Freelance Awards 2020
︎︎︎FWA Site of the Day
BBC Earth: Life Is Campaign
Agency: The Brooklyn Brothers
︎︎︎AdAge Editors Pick
BBC Earth: BBC Life Is Campaign
Agency : The Brooklyn Brothers
YCN Student Awards 2005
Liverpool John Moores University
Virtual Event Speaker 2021
The Freelancer Awards Winner
YunoJuno Freelance Awards 2020
︎︎︎FWA Site of the Day
BBC Earth: Life Is Campaign
Agency: The Brooklyn Brothers
︎︎︎AdAge Editors Pick
BBC Earth: BBC Life Is Campaign
Agency : The Brooklyn Brothers
YCN Student Awards 2005
Liverpool John Moores University