Do Breathe

Breathe well. Be well. Do well.

Do Breathe is a wellness app that helps busy people with complicated lives to calm down, find focus and live with more purpose and less stress. They call this ‘welldoing’ - the sweet spot of your be, your why and your do.

Visual Identity. Art Direction. Digital Experience.

The Brief

A brand refresh for Do Breathe Beta app through to final release, working collaboratively with creative business lead Ben Davies and CEO Michael Townsend Williams.

The Power of Three

The symbol combines the three brand principles – Breathe Well. Be Well. Do Well. This informs all parts of the identity, from the logo through to the tone of voice.

The Launch

The final logo also embraces with The Power of Three concept but in a solid form, representing the finality of the Do Breathe app and services. The wordmark is created using a friendly geometric font, set with plenty of room to breathe.

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Breathe well. Be well. Do well.

A brand refresh for Do Breathe Beta app through to final release, working collaboratively with creative business lead Ben Davies and CEO Michael Townsend Williams.

The symbol combines the three brand principles – Breathe Well. Be Well. Do Well. This informs all parts of the identity, from the logo through to the tone of voice.

The final logo also embraces with The Power of Three concept but in a solid form, representing the finality of the Do Breathe app and services. The wordmark is created using a friendly geometric font, set with plenty of room to breathe.

Let’s Work Together