BBC Studios
Kids & Family X Kidscreen Summit 2024 Visual Identity
Client – BBC Studios Kids & Family
Creative Director – Martin Duhovic
Design & Art Direction – Sophie O’Connor
Creative Director – Martin Duhovic
Design & Art Direction – Sophie O’Connor
![](https://freight.cargo.site/t/original/i/b036f571dc14ad3fa8a906438e93878ba8192feeeea9151eaa7edd54290f1eb7/BBCS_KF_Title.jpg)
THE BRIEF
Create an overarching, stand out, B2B brand identity for Kidscreen 2024 that can be used across multiple markets and on various consumer touch points.
![](https://freight.cargo.site/t/original/i/361bdf1a15d5f589360fc697ec93cf173941c5a03aba1452316e4e1a25ccb771/BBCS_KF_Wall_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/72b7dce004989a555c196b598eae7ea5d36f445f4184f9b4bf1a47c8b5651567/BBCS_KF_Wall_Mockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/8ca715b6b2e4c3b5813f3e4a3eaf55d7d635f10235c058cb60733d426244f4bc/BBCS_KF_Block_Rules.jpg)
![](https://freight.cargo.site/t/original/i/61c54848efee4f2f989efd92746f38a652a1b37d6b26fb2ddc48760c3e037f45/BBCS_KF_Colours.jpg)
THE SOLUTION
Inspired by the iconic BBC blocks, we have created a playful, modular design system that utilises graphic shapes and colours from the BBC Kids & Family productions.
Inspired by the iconic BBC blocks, we have created a playful, modular design system that utilises graphic shapes and colours from the BBC Kids & Family productions.
![](https://freight.cargo.site/t/original/i/aa92bdbd2e6cefe51fca020d038fcad99bb8297fc74803e72b880e1998124bac/BBCS_KF_Animated_Banner.jpg)
![](https://freight.cargo.site/t/original/i/d7cc905e0a18dbfb6f27194222a653c55e046a6b69d90fc1a91a8863c8274fae/BBCS_KF_Room_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/9f77bca4d42d8345cc0ad8b7354320f60976e76b2c98ab0440834c07e4f4e00a/BBCS_KF_Blocks.jpg)
![](https://freight.cargo.site/t/original/i/4275b90f491466a605d8ce7f5364e02d7d98f1d194baa104ba2c19a1ef1131d4/BBCS_Kids_Family_Web_Layers_2024-06.jpg)
![](https://freight.cargo.site/t/original/i/f09c55663d09577d560c1db79317f285580c8afaf550b34b57c6a9cce843166d/BBCS_Kids_Family_Web_Layers_2024-07.jpg)