Eclection Photography Rebrand
Insight & Brief:
London based luxury wedding photographer working with contemporary couples who steer away from the cliché and want unique wedding photographs to tell their story. I was approached to create an updated visual identity which reflects the uniqueness and character of the brand.
The client was keen to retain certain elements from the original logo which enabled the brand to stand out from the usual wedding photogrpahy crowd. Taking inspiration from the best of Bauhaus I created a unique, interchangeable wordmark in simplified geometric form whilst retaining the red lens as a key focal point. This was then applied to all print and social assets with a set of guidelines to accompany the new identity.