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DJ Flourish

Disrupting the wellness industry, one rave at a time. 

Branding for Manchester based wellness DJ and speaker, DJ Flourish. Creator of the legendary Self Love Rave; a women-only sober rave event where poeple are encouraged to break free from self-judgement and dance like no-one is watching.

Photography by Karen Stanniland-Platt
@withpassionandpurpose

Brand Strategy. Brand Identity. Art Direction. Digital Experience.









The Solution

Over the last three years, I worked closely with Caroline, aka DJ Flourish, to create a playful and cohesive brand identity that works across multiple touchpoints and sub-brands. Inspired by the iconic Smiley Face rave culture of the early 90s ︎ As the vision for the business has grown, so has the branding.










Testimonial

“Sophie created a brand that captures my essence and personality absolutely perfectly. Because what I do is all about fun and joy, there was a danger that it could look really "play school", but Sophie has created something that I'm extremely proud to use. I've also got lots of "arms" to what I do, however the branding is so simple, and cohesive, and it's 100% been a huge factor in the trust that my audience has with me.”


Caroline Kelf aka DJ Flourish









Let’s Work Together

︎︎︎ Get in touch
Contact me:
designbysophie@gmail.com




© Sophie O’Connor Ltd  2025