America needs A New Policy

Working alongside creative director Cat Howard, we were asked to create an identity for A New Policy which would be both powerful and unifying. 

A dynamic logo containing the brands unifying gradient, allowing the logomark to be used as a standalone brand asset or graphic device. A visual identity to help bring hope and change in the U.S.

“Absolutely lovely to work with Sophie. Extremely professional, outstanding service, and high-quality work product. Her thoughtfulness, attention to detail and keen eye for design resulted in materials that are both beautiful and impactful. We're truly indebted to her for her extraordinary work, from which I'm certain we'll derive great value for years to come.”