A New Policy

America Needs A New Policy

Branding for American nonpartisan coalition lobbying for A New Policy toward the Middle East by centering Palestinian freedom, equality and human rights.

Visual Identity. Social Content Creation. Stationery. Brand Guidelines.

The Brief

Working alongside creative director Cat Howard, we were asked to create an identity for A New Policy which would be both powerful and unifying.

The Solution

A dynamic logo containing the brands unifying gradient, allowing the logomark to be used as a standalone brand asset or graphic device. A visual identity to help bring hope and change in the U.S.

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Sophie O’Connor

America Needs A New Policy

Working alongside creative director Cat Howard, we were asked to create an identity for A New Policy which would be both powerful and unifying.

A dynamic logo containing the brands unifying gradient, allowing the logomark to be used as a standalone brand asset or graphic device. A visual identity to help bring hope and change in the U.S.