Do Breathe Brand Identity

Insight & Brief:
Do Breathe is a wellness brand that helps busy people with complicated lives to calm down, find focus, and live with more purpose and less stress. I was approached to create a new logo and visual identity for the launch of their new and improved beta app. 

The old identity featured a pulsating heart and this was felt to be integral to the brand. For the updated identity I stripped this right back to it’s purest form, creating a new logo using overlapping rings to create an identity in the beta phase. This was then applied to the overall look and feel of the app and social content.

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